Marketing for Entrepreneurs
This course is specifically tailored for startup founders, solopreneurs, and small business owners. This course focuses on low-cost, high-impact marketing techniques essential for early-stage ventures. You’ll learn how to identify your audience, build a brand, craft compelling messages, choose the right channels, and track what works—all without needing a large marketing team or budget.
Course Benefits & Career Prospects
- Grow your business with focused marketing know-how
- Think like a marketer even if you're a founder or creator
- Gain confidence in launching and promoting products/services
- Build a portfolio of marketing materials to pitch to investors or customers
- Apply repeatable frameworks for any future venture
Why Choose This Course
- Made for Entrepreneurs – Focused on practical, real-world strategies
- Budget-Friendly Tactics – Learn how to market without spending big
- Hands-On Approach – Build your marketing toolkit as you go
- Compact and Actionable – Learn quickly, apply immediately
- Brand-First Thinking – Start building brand equity from day one
Modules Covered
- Understanding Entrepreneurial Marketing : How marketing differs for startups vs. large companies
- Defining Target Audience & Market Research : Customer personas, market validation, and niche selection
- Crafting a Value Proposition : Communicating what makes your business unique
- Building a Lean Marketing Plan : Setting goals, choosing channels, budgeting for growth
- Digital Presence Setup : Website, landing pages, social profiles, and branding basics
- Content & Social Media Marketing : Creating engaging content and using platforms effectively
- Email Marketing & CRM : Building relationships through newsletters and automation
- Guerrilla & Local Marketing Tactics : Low-cost promotional methods with high impact
- Performance Tracking & Analytics : Using KPIs, Google Analytics, and simple dashboards
- Marketing Pitch & Final Project : Present your go-to-market plan with feedback