Online Marketing Strategy Essentials
It is a practical, short-term course designed to introduce learners to the core principles of digital marketing. Whether you're a small business owner, freelancer, aspiring marketer, or career switcher, this course will equip you with the skills to create, implement, and optimize digital marketing strategies using real-world tools and tactics across multiple online channels.
Course Benefits & Career Prospects
- Launch your career in digital marketing
- Attract better clients or freelance opportunities
- Grow your own business or online presence
- Build a strong portfolio with a marketing plan
- Understand how to leverage digital tools for any industry
Why Choose This Course
- Beginner-Friendly – No prior experience required
- Real-World Tools – Hands-on exposure to platforms like Google Ads, Meta Suite, and Mailchimp
- Strategic Focus – Learn not just tools, but how to think like a marketer
- Short & Practical – Just 40 hours with instant application
- Project-Based – End the course with a ready-to-implement marketing strategy
Modules Covered
- Introduction to Online Marketing : Overview of digital channels and marketing funnel
- Building a Marketing Strategy : Target audience, competitor analysis, and goal setting
- Websites & Landing Pages : User experience, CTA design, and platform overview
- Search Engine Optimization (SEO) : Basics of on-page and off-page SEO, keyword tools
- Content Marketing : Blog, video, and social content planning and creation
- Social Media Marketing : Organic and paid strategy across key platforms
- Email Marketing : List building, campaign writing, automation tools
- Paid Advertising (PPC) : Introduction to Google Ads and Meta Ads
- Analytics & Performance : Key metrics, Google Analytics basics, reporting
- Final Project : Create and present a full online marketing strategy